Rowing Australia Announces New Partnership with Bollé

Australia’s rising and elite rowers will look towards greatness through the world’s leading brand of sunglasses after the announcement of a new partnership between Bollé and Rowing Australia (RA).

The partnership will see Bollé become an Official Partner of Rowing Australia and the Australian Rowing Team, as well as the exclusive sunglass provider for the Pathways Team. This partnership heralds a new era for rowing in Australia, bringing together two organisations dedicated to excellence in sport and performance.

Bollé is renowned for its commitment to quality and performance and will provide Rowing Australia's athletes with sports glasses famous for their lightness, strength, and advanced optical clarity. This collaboration aims to support our athletes' vision on and off the water, ensuring they have the best equipment to perform at their highest level.

“We are super stoked to be on board with Rowing Australia. Bollé has a long history of supporting the world’s best athletes with our sports glasses and when the opportunity was presented to partner with RA, it made perfect sense for Bollé to be involved,” Paul Schulz, Bollé Australia's Brand Manager, said.

“We have some of the lightest, strongest and most advanced optical clarity lenses on the market. They are perfect for today’s high-performance athletes to help them perform at their best. We look forward to working with RA and are excited to introduce ourselves to the rowing community at the upcoming Australian Rowing Championships in Penrith.”

Bollé will play a significant role at key rowing events, including the upcoming Australian Rowing Championships in Sydney, the Australian Coastal Rowing & Beach Sprints Championships, and the Australian Rowing Masters Championships. 

"We are delighted to welcome Bollé into the Rowing Australia family. Bollé's reputation for quality and innovation in sports optics aligns perfectly with our values and our commitment to wholistic athlete development and support,” Rowing Australia Chief Executive Officer Sarah Cook OLY said.

“Like the Australian Rowing Team, Bollé has performance and innovation at its core and we’re excited to be building a partnership which will benefit our athletes and the rowing community nationally.

“We want our athletes to feel good, look good and perform at their peak and they can do that with confidence with Bollé.”

To celebrate the launch of this partnership, Bollé is extending an exclusive introductory offer to all RA members. Enjoy a 30% discount on any Bollé product by using the code BolleRA30 at checkout. This limited-time offer is available until midnight on Sunday, March 17th.

About Rowing Australia

Rowing Australia is the national governing body for rowing in Australia. It is committed to ensuring the growth and development of rowing at all levels throughout the country, supporting athletes from grassroots to elite competition.

About Bollé

Bollé is a leading designer and manufacturer of sports and lifestyle sunglasses, ski goggles, helmets, and cycling helmets. Known for their quality, performance, and protection, Bollé products are designed to support athletes in their pursuit of excellence.